Run of Hutch

I wonder at times if people's best piece of work can become their biggest albatross, a yardstick so difficult to match up to that you are left in despair. True, you have upped the ante and done well at that, but if you dont "better" it no matter how conscious you are not to get typecast and repeat it, be ready to face the sword.

Rahman's "best" piece of work will always be his first pan-india film, Roja and all the work that has come after is "not upto the mark"... Live with it Allah Rakha...

I could go on and on... what I had intended to start this piece with was a comment on the Hutch pug campaign. For all its marvellous work, Hutch has always steered clear of pugs after that Goa TVC which had Prakash Varma and Danny Pope in an awesome form. The visual imagery and the haunting track would linger for long. A cult you could call. Steadycam has never looked so good on an ad. Slow and sauntering. What I have realised that it has set a benchmark for all the ads made in India. Pepsodent, Ariel, Chocoliebe(Perfetti) commercials just being some examples and I could easily quote some more if not for my poor memory that fails me at the right time.

Now every tom, dick and harish worth his namak on the tellytube wants Digital Intermediate for his ads and rarely are there any ads that aren't touched up. Blame Hutch for that! Post Production studio chaps all happily running away to the banks.

Strangely even Hutch seems to have realised that Pug comm its USP atleast when it comes to grabbing eyeballs and reverted to the theme albeit in different formats. All the slick quick edit campaigns with Delhi marathon with amazing photo mosaics and good voice overs in Raghuveer Yadav and earthy yet classy Irrfan "chota recharge" Khan seem to be pheeka now. So much for creativity and being unformulaic.

So till the next god in the ad world wakes from his slumber, we shall happily chant

"You and I in this beautiful world...
Green grass Blue skies...

You and I......."

Bangalore Saddamned

It pains me to no extent to see the ever gullible youth being misled into thinking and doing something that is projected as divine and pro religion. Yesterday's violence in some sensitive pockets of Bangalore a case in this point. While it is one thing fighting for ideologies no matter how unreal and impractical it might seem to the cynical world, it's all together a different thing to watch hooligans do something which they should be ashamed of.

I was witness to the sight of some YLTs (Young Little Things) bundled into vans and buses all holding placards "supporting" Saddam; all this made worse by the fact that these young dudes were howling at passers by and sporting dirty smiles on their faces. So much for ideology!

My heart also reaches out for those innocent souls who could have or would have fallen prey, resources included, to the nonsensical and absolutely irresponsible hooliganism of the fanatic bastards.


These bastards dont deserve to be alive...

Respect for individual and life has no meaning in India, tch, so said my BIL.

So true.

Shiv Seniks no matter how fundamentalist they appear, should be allowed to take over, so has always said my appa. I opposed him for long.

I was silly.

BIG BROTHEL

grapevine has it that Miss Shetty pockets anything close to GBP 150000 for all the ordeal that she endures in the UK now...


holy christ! for that amount I would take racism or anything of any kind anywhere...



Psst: Miss Shetty denies the racism charge when the reports came in last.

Well Urned

I realise it's a tad late but I might as well do it... Chronicle it for I want to look back at it years from now, and feel good about the fact I was there as it unfurled in front of me... Also the fact that there have very been very few moments in the history that I can claim to have been a witness of...so this one's special

Yes!!! I was there when this bunch of stars which includes my all time favourite spin doctor boxed the English men out of the kangaroo land by hitting where it mattered the most... Down Under


Even the staunchest of Barmy Army dudes would agree...