When do you think one has really arrived in a place like India? How do you quantify someone's fame in a country like India? Arundhati Roy and Shashi Tharoor are famous, and so are Hrithik Roshan and Mahendra Singh Dhoni. But are they all on an equal footing? The answer, I reckon, is a big no! Do the needles point to same values on popularity scales in their case? no.
One of my long held ideas is that you are really famous when your photos appear in small time magazines in really small scale towns. You are found at really obscure places like chocolate wrappers of locally made chocolates, you appear on those shiny gaudy plastic sheets that cover various food items. You appear on labels, stickers, you are found on those transparent cheap plastic sheets that wrap that cheap plastic toy gun, or the water game your little one craves in a town mela. You appear as a model for those Z grade beedis and cement brands on those rickety walls in those rickety towns. You appear as generic line diagrams standing for those qualities you are known for in primary school text books. Your picture stands next to the word cricket, consciously or unconsciously, in those text books.
You are famous when the miyas of old Hyderabad decide to honor you by having you adorn their display boards. Where? The ubiquitous bone setting centers.
But you as an entity or a concept have really arrived when the firework companies in Sivakasi decide to have a firecracker preferably of the noise variety named after you. You appear on the cartons that contain "hydrogen/laxmi bombs" or on the display sheets in those "parachute rockets".
e.g. Ghajini Rockets, or Ghajini Bombs.
There, I truly believe, the Roys and the Tharoors don't stand a speck of a chance.
One of my long held ideas is that you are really famous when your photos appear in small time magazines in really small scale towns. You are found at really obscure places like chocolate wrappers of locally made chocolates, you appear on those shiny gaudy plastic sheets that cover various food items. You appear on labels, stickers, you are found on those transparent cheap plastic sheets that wrap that cheap plastic toy gun, or the water game your little one craves in a town mela. You appear as a model for those Z grade beedis and cement brands on those rickety walls in those rickety towns. You appear as generic line diagrams standing for those qualities you are known for in primary school text books. Your picture stands next to the word cricket, consciously or unconsciously, in those text books.
You are famous when the miyas of old Hyderabad decide to honor you by having you adorn their display boards. Where? The ubiquitous bone setting centers.
But you as an entity or a concept have really arrived when the firework companies in Sivakasi decide to have a firecracker preferably of the noise variety named after you. You appear on the cartons that contain "hydrogen/laxmi bombs" or on the display sheets in those "parachute rockets".
e.g. Ghajini Rockets, or Ghajini Bombs.
There, I truly believe, the Roys and the Tharoors don't stand a speck of a chance.
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